Jeonbuk State launches Promotion Project for Jeonju Summer Olympics Bid
- 작성자 : 소통기획과
- 작성일 : 2025-09-09
- 조회수 : 212
- 담당부서 : 소통기획과
Jeonbuk State has officially launched a comprehensive promotional campaign for Jeonju’s bid to host the Summer Olympics.
It shared future promotional strategies and implementation plans at the “Briefing on the launch of the comprehensive PR(Public Relations) project for Jeonju, Jeonbuk’s bid for the Summer Olympics” held at the Jeonbuk State Government on the 9th.
At the meeting, Yu Hee-sook, head of the Olympic Bidding Committee, along with the heads of the General Bidding Division and Communication Planning Division, attended. The director of the Jeonbuk branch of the Korea Tourism Organization also participated as an advisory member, reviewing the feasibility of the project and providing suggestions for improvement. The project will be carried out by Hahm Parteners Co., Ltd. and is scheduled to run for four months, until December.
The main tasks include promotion and advertising consulting for the Olympic bid, brand positioning and key message strategy, production of advertising content, citizen participation campaigns and promotional ambassador activities, development of promotional souvenirs incorporating traditional cultural elements, and PR effectiveness measurement and performance analysis.
Especially, the advertisements will be distributed through various channels, including TV, radio, online, and outdoor media. They will be produced in five languages and utilized for global promotion.
International competitor cities have begun joining the race to host the Olympic Games since the newly appointed IOC President announced plans to review the timing of host city selection recently. One of the most important factors the IOC considers in selecting a host city is public support.
Jeonbuk State plans to carry out strategic promotions and continuous campaigns to secure its nationwide support base and build broad national consensus.
Yu Hee-sook, head of the Olympic Bidding Committee, emphasized that attracting international mega-events plays a crucial role in maximizing the region’s growth potential and securing future competitiveness, adding that a foundation for successful hosting by gaining the understanding and support of the entire nation will be built.
